PDF Estimated Time To Read This: 1 – 2 minutes
Criticism. We’ve all faced it in one way or another. But what happens when social media is involved?
With the recent logos unveiled by Gap (and we saw how well that went) and Starbucks, it’s been interesting to see how companies are managing the firestorms brought on by Twitter, Facebook, blogs and more. While fake Twitter accounts have popped up to add some levity to the discourse, it seems companies are starting to understand that communication is a two-way street, now more than ever before. It simply doesn’t fly to push out your message (or logo change) without being prepared to have, at times, tough conversations with customers, stakeholders and the general public.
The key in that last sentence is ‘conversations.’ For too long it seemed business was all about the me-me-me and less about the we-we-we. Today’s consumers are an engaged and highly interactive audience, and businesses need to understand that. Working to build those relationships and earning a customer’s trust is what will eventually secure the sale.
What do you do to make sure you’re talking with your audience?
