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In my short time with the CoreSolutions team I have been astounded with the employees here and their commitment to providing customer’s relationships that deliver unique value. Everyone seems to be focused on delivering value beyond the intrinsic value of an initial purchase. They seem to really value relationships that go farther and deeper then what clients have paid for. We are committed to making sure that every interaction is a high value for our customers. CoreSolutions does a better job at this then any organization I have worked with previously.

What is the importance of engagement?

Everyone knows the 80% of your business comes from 20% of our customers but how can we make sure that our customers are loyal and that they will return? After all, It is a lot easier to keep current clients as opposed to find new ones. The goal is to engage your customers to keep your business relevant to them as client engagement can show an increase in conversions upward by 25%.

How does CoreSolutions do it?

Many organizations have the “we put the customer first” attitude, at least on paper, but putting the customer first is only a piece of the puzzle. Going deeper into the emotional side of a customer relationship is where it really matters. Customers have to feel that you are willing and capable of completing all of the work to all project specifications, at a minimum. This is evident in the one word that many use to describe their relationship with CoreSolutions: Trust. This has been our key to building deeper relationships with our customers. This has a direct correlation to our employees. Our employees work hard to show that our organization understands client needs, delivers above expectations, and helps our clients achieve their goals, not just our own. This is why so many of our customers come back.

Adding high value wherever possible.

We are also very interested in adding services and content that is considered a high value to our customers. As a way of adding value we have started posting tips and tricks in our blogs which have been quite popular. CoreBusiness, CoreProducts, CorePHP, and CoreFM – for FileMaker, all have dedicated followings and are gaining more subscribers every day. While it may not be economically feasible to get out and see all of our clients, we also try to visit as many as we can. We want to get feedback and make it as easy for our clients to let us know how they like our product or service or alternatively what changes they would like to see because with each suggestion our product will get stronger.

This is partially how we keep our clients engaged throughout their time with CoreSolutions. How do you keep your clients engaged? Could you/do you offer free tips and tricks as well?

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We at CoreSolutions are honoured to recently be recognized as one of Constant Contacts 2010 All Stars. We received the award because of our email marketing. We are committed to going beyond the software and our email newsletters are just one of our delivery methods for getting high quality content and tips delivered directly to our client’s inboxes. This says to us that we are on the right track and that you, our clients, find the content that we are developing interesting. We are interested in always improving our email newsletters. If you have feeback or ideas, please let us know

Constant Contact looked at criteria including the following when selecting this year’s All Stars:

• Frequency of campaigns, events and surveys
• Open, bounce and click through rates
• Usage of social features
• Mailing list sign up tools
• Use of reporting tools

“We work hard to listen to our customers, and we use that feedback to create products and services designed to help them better engage with their customers and prospects,” said Gail Goodman, chairman, president and CEO of Constant Contact. “The Constant Contact All Star Awards are our way of recognizing our customers that have successfully used Constant Contact to market their companies. We have some of the most committed, passionate customers out there and we’re proud we can be a part of their continued success.”

About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships.  More than 400,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact as their engagement hub for starting and driving ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.  All Constant Contact products come with unrivaled know how, education and free coaching with a personal touch, including award-winning customer support. 
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Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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