Recently, I have been chatting with business owners about their software needs. The consensus seems to be that technology is rapidly advancing and becoming more efficient. Moreover, businesses and organizations…

There is a cost to not making a decision and here's my story. I was once asked by a potential customer, "Who's your biggest competitor?" I thought to myself, was…

In life, sometimes, it is good to have an imagination. I was posed with the following question: “If our department was a superhero, which superhero would we be?” This was…

We’re nearing the tail end of summer and it’s safe to say that the hottest thing this past season was the mobile gaming sensation, Pokémon Go. During the first week…

Please note that this blog has a backstory and is therefore longer than a typical post. For all of you out there that are like myself and enjoy DIY (Do…

(This blog is a follow-up to a previous article on how to, “Skyrocket Your Company Into Twitter All-Star Status.”) Are you looking for tips to help organically grow your company’s…

Twitter can be an extremely valuable tool for any business looking to increase brand awareness, foster niche communities, and generate interest in products and services. When an organization is active…

In theory, customer experience is simple. When a customer purchases a product or service from a business, the experience they have can either be a good experience or a bad…

Tired of your job? Not a fan of your boss? Looking for a change of scenery or simply just apathetic at work? If you answered “yes” to any of these…

Content marketing has become a very important tool for many businesses. Whether you are writing consistent blogs, building engaging infographics or creating long lasting videos, you are using content to…