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Driving Brand Loyalty

Driving Brand Loyalty

I typically fill out questionnaires when they are sent to me just because I know that, as a marketing person, often times I have been waiting for members to fill…
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Spreadsheet Abuse

Spreadsheet Abuse

Spreadsheets have been around for a long time and I certainly run the risk of dating myself by referring to my use of VisiCalc or Lotus 123 many moons ago.…
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The Workaround

The Workaround

One aspect of IT that appears in almost every project is ‘the workaround’. You know this moment: you have just installed the new Out of the Box software when you…
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Planning a Web Design Project

Planning a Web Design Project

Recently I was tasked to design and build a new website for one of our products, with the assistance of an in-house developer. Having never built a site of this…
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Getting Things Done

Getting Things Done

David Allen coined the phrase ‘Getting Things Done’ (commonly called GTD) in a book he wrote by the same name a number of years ago. If you have not read…
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Sharing Time and Experiences Together

Sharing Time and Experiences Together

Each Christmas season I love the effort we splurge on to connect with friends and family. These are people we talk to on the phone, text, watch on Facebook, LinkedIn,…
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Price vs. Cost – What’s the Difference?

Price vs. Cost – What’s the Difference?

People often interchange price and cost, but it’s important to recognize the significant difference between the two. Remember the old adage, “Beware the cost of the lowest price”? Well, it…
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Good, Fast, Cheap (Inexpensive) – Pick Two

Good, Fast, Cheap (Inexpensive) – Pick Two

I’m sure you’re aware of the good, fast, and cheap triangle. Basically, the premise is that in any project, you can only pick two segments. Good and Inexpensive = Not…
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